What is a serum?
A serum is a concentrated skin care product aimed at targeting a specific complexion concern, from fine lines and wrinkles to dryness and even breakouts. They're packed with potent ingredients such as antioxidants, vitamins and plant extracts all formulated with smaller molecules so they better penetrate to deeper layers of the skin. Whereas moisturizers sit on top of the skin, serums dig deeper. They are used as part of your skin care routine, either alone (if you have oily skin) or under your regular moisturizer.
No one we know would ever say no to brighter, healthier looking skin, so if that's what you're coveting, we suggestJoanna Vargas Daily Serum ($85). This has been our secret to great skin ever since we started using it several weeks ago and we can't get enough. The powerful formula is packed full of green tea and chlorophyll to brighten, oxygenate and restore a radiant glow to tired or stressed skin. Simply apply a thin layer to clean, dry skin.
To banish breakouts
Give breakouts the boot with Sonya Dakar Deep Pore Clarifying Serum ($42), a blemish-busting serum that penetrates pores to help control breakouts. The gentle, non-drying formula helps regulate oil production and promote a clear, smooth complexion. Key ingredients include salicylic and lactic acid to clean out pores and organic acai. Apply to affected areas both in the morning and at night.
If your skin is dry or dries out in the winter, adding a hydrating serum to your skin care routine can help keep your complexion soft and well-moisturized. An effective, affordable choice is The Body Shop Vitamin E Moisture Serum ($20), which smoothes and hydrates skin with vitamin E, wheat germ oil and rice bran oil. This ultra-softening serum also helps skin retain moisture and protects it from harmful environmental elements.
To minimize fine lines
Don't just hide fine lines, show them the door and kiss them goodbye with Nude Skincare Advanced Cellular Renewal Serum ($92). This anti-aging superstar increases cellular renewal by up to 70 percent, reduces cellular damage by up to 50 percent and works hard to reduce the depth of wrinkles and smooth skin. The result is a firmer, more contoured face and soft, younger looking skin.